Building Brands that Shine Bright
Marketing Creative + Data | Author | Speaker | Branding Coach
Resources for Building Your Brand
Building a brand that people love can be a big challenge, but luckily, you don’t have to do it alone!
Check out the resources I have developed and the services I provide to help you on your brand-building journey. Get ready to build a brand that sells, scales, and shines bright!
FREE Brand Building Toolkit
COMING SOON! Access free resources to build your own brand strategy and increase your brand equity.
Boost Your Brand Online Course
COMING SOON! Join the online course and community to get the support you need to measure, build, and grow your brand.
Get Personalized Guidance
Need an expert pair of eyes on your brand? Get actionable advice for your journey towards building a valuable brand.
Are you getting the results that you are hoping for in your small organization? Or are you feeling like something is off and could use some help? It could be that for some reason, your brand is not connecting with your ideal customers.
Hi, I’m Jess! I have been building brands for over 20 years, and I am excited to help you build yours.
I help small businesses evaluate their brand equity and find ways to increase the awareness and affinity of their brand, ultimately leading to more sales revenue, higher company valuations, and an exceptional experience for their customers and community.
Get to Know Jess
Success Stories
How is building your brand like fishing?
I caught this beautiful fish last weekend. The best part about it? I know NOTHING about fishing. My husband handed me the fishing pole, and a few minutes later, BAM!
It can be easy to get stuck "learning how to fish," wasting time attempting to master a skill that we don't enjoy and aren't any good at. Sometimes it's better to just go to the experts and have them hand you a ready-to-go fishing pole. Read More
My team won the 2025 Silver Scoop Award
for our Do Good. Better. Conference and was also first place in the Printed Materials category for our 2024 Ballard Impact Report.
I’m so grateful for Robert Gardner, Chadwick Little, and Nina Whitehead for putting in the extra effort to do something fun like this for all of the Alumni, Marketing, Communications and Events admins. Read More
What is your “why”?
For me, providing a meaningful life for my four incredible children will always be my motivation to show up and do my best work.
Unfortunately, it seems like in the world of business my role as a mother can be seen as a liability instead of an asset- something that needs to be hidden away, because it could somehow compete with or take away from my ability to do outstanding work. Read More
Building an identity-associated brand
I’m an Apple person. I don’t just love the products—I connect with the ideals of creativity, innovation, and excellence.
I’m also a fierce advocate for Peloton. I love how they personalize the user experience, and how the instructors cheer you on while doing the workout WITH you, empathizing with the struggle instead of just giving instructions from a pedestal. Read More